Aamir Khan’s PK has created a huge stir since the
launch of its first poster so much so that Amul has already come out a
communication on the film.
Amul as a
brand is very creative and is known for their print ads since decades. Their
creative depicts current affairs, be it politics, sports, judiciary or
Bollywood.
However,
what’s interesting here is that usually Amul incorporates their communication with
topical films post the release. But this time Amul has taken out a
communication on PK post the launch of the 1st poster
itself.
With a lot
of buzz around the posters and the release, PK is the most anticipated film of the
year clearly.
Directed by
Rajkumar Hirani, PK is
all set to release on 19th December, 2014.
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