Mardaani Opening Weekend Box Office Colletions

    As predicted in this column last week, Mardaani took an opening around the 30% mark on the opening day. This was pretty much on the expected lines since the promos had pretty much established that this wasn’t a quintessential Bollywood entertainer in the offering. It was expected to work well with the niche audience and that too if the word of mouth was good enough

    As it turned out eventually, those who saw the film liked it and though there wasn’t exceptional appreciation that came its way, no one pulled it down either, hence resulting in decent collections over the weekend. With over 13 crores* coming in, the film has managed some footfalls at least to help spread the word. Now it all depends on how sustained do the collections remain from this point on since Raja Natwarlal arrives soon after, which is a massy enough film that would completely dominate the single screens at the least.