Meelo Evaru Koteeshwarudu Creates New Records

            King Akkineni Nagarjuna’s first TV show, Meelo Evaru Koteswarudu, the first of its kind TV game show in Telugu, remains in top game shows positions for the 4^th week in a row across Telugu GECs.

             The game show started on 9^th June in MAA TV, telecasting from 9.00 PM to 10.30 PM from Monday to Thursday. MEK reaches 1.22 crore people in Urban A.P and Telangana which includes Hyderabad, and 1.61 crores across India. As per TAM data for week 27 on 10^th July, MEK has garnered as average of 7.79 TVRS in the CS ABC 4+ audiences over 4 days in 6 hours. This is the highest for a weekly show in Telugu TV industry. For the weeks 24 to 27, MEK recorded average TVRs of 7.26, 7.24, 7.04 and 7.79 in CS ABC 4+ audiences category. IN the CS Female 15-44 ABC audiences, MEK achieved TVRs of 9.48, 10.05, 9.94, 10.47 TVRs in the four weeks, with a highest TVRs of 19.4 TVRs on 18^th June in Telugu Market. It also garnered 125 GRPs in week 27. MED has take 4^th place in Top 5 Telugu Television programmes for the week 27. MEK has achieved phenomenal reach across Telugu Audiences in 4 weeks across various target audience categories: 70% in CS 4+ audiences, 73% CS ABC 15+, 74% CS Male ABC 15-44, 75% CS Female ABC 15+ and 81% in CS Male ABC 15+ category.

          These figures may improve more. As the craze for MEK is increasing day by day, this may improve its rank too. Let us look forward to see how Nagarjuna will take this show further!!!